The Five Stages of Sponsorship


Are you tired of sending out proposal after proposal and hearing nothing back? Are you looking for a simple, systematic approach to selling sponsorship that actually works? Then this session is for you! This 2 hour session focuses on the five stages of sponsorship sales based on years of experience and millions of dollars in sponsorship sales. Whether you are a volunteer, small shop, big shop or an ED with fundraising responsibilities, the sponsorship process is the same.

The five stages that we will explore together:

  • Prospecting
  • Inventory building
  • Valuation
  • Sponsorship packages that work
  • Activation, fulfillment and renewal

You will come away with a clear understanding of each stage, templates that you can use immediately, some tricks to combine sponsorship sales with your existing fundraising infrastructure and implementation techniques designed to save you time…and raise more money!


Chris Baylis is a sponsorship expert who has managed the entire spectrum of the sponsorship process, from multi million dollar cause marketing campaigns to local event sponsorship….and everything in between. Chris has worked with a wide range of brands including: Procter & Gamble, Pfizer, Microsoft, IBM, Abbott, Toys R Us and General Mills on regional, national and international campaigns. 

When: Wednesday, April 20, 2016 from 9:00-11:00 am  

Where: Volunteer Ottawa, 363 Coventry Road 



  • Members $50
  • Non-members $75

Info: Please contact Maria Lahiffe, Education Officer, at 613-736-5266 ex 114,

If paying by cheque, please make payable to Volunteer Ottawa and mail in prior to the workshop date to secure your spot. In the note section please write the date, your name and organization. E.g., November 23rd workshop - John Doe from Volunteer Ottawa. 

Cancellation policy: Receipt of registration will be confirmed by e-mail or best alternative.  No refunds will be issued for cancellations received within five (5) business days prior to an event. If cancellation is received with more than five (5) business days before the event, a $5.00 administration fee will apply.  Registered participants who fail to attend an event will be invoiced for the full fee, due 30 days from the date of the invoice.  Registration can be transferred to another member of your organization, if you are unable to attend.  

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Our Address:
363 Coventry Rd
Ottawa, ON, K1K 2C5
(613) 736-5270
Hours of Operation:
Mon. to Fri. 9am to 4pm