2024 Ad Rates for VO e-Newsletters
Advertise in Volunteer Ottawa’s bilingual e-Newsletters! Volunteer Ottawa’s e-Newsletters go out monthly and enjoy a high click and open rate. Several options are available for ad placement. Keep reading for rates, ad specs, policies, and deadlines.
Contact [email protected] to inquire or to purchase ad space.
About Our Newsletters
Volunteer e-Blast
Monthly distribution
17,000+ subscribers*
Click rate: 37.0%*
Open rate: 3.0%*
Audience:
People interested in volunteering in Ottawa & region
Education e-Blast
Monthly distribution
3,500+ subscribers*
Click rate: 28.0%*
Open rate: 2.0%*
Audience:
People working in the non-profit sector interested in training and education
Archives not available
Organization Newsletter
Monthly distribution
600+ subscribers*
Click rate: 38.0%*
Open rate: 8.0%*
Audience:
People working in the non-profit sector in Ottawa & region
* Data based on 2023 averages.
2024 Rates
Ad Type | Specs | Rate |
---|---|---|
Headline Ad | Image only, 800 pixels by 400 pixels maximum. Image can include 1 link. Will be placed at top of newsletter after the header banner but before content. | Volunteer e-Blast: $400 Organization Newsletter: $350 Education e-Blast: $300 |
Feature Article | Text-based article, maximum 400 words. Can include 1-2 photos or graphics. | Volunteer e-Blast: $400 Organization Newsletter: $350 Education e-Blast: $300 |
Workshop ad in workshop section (Education e-Blast only) | Text-based ad for a workshop in Education newsletter among the other workshops. Maximum 200 words. Must include registration link for workshop. | Education e-Blast: $200 |
Rates are per issue. Discount of 15% if material is provided in both English and French.
Policies and Deadlines
Policies
Volunteer Ottawa (VO) offers advertising space in its 3 monthly newsletters on a first-come, first-served basis based on space availability. Each of these newsletters is distributed electronically in the first week of each month. Contact us for current subscription, open, and click rates. Print copies are not available.
All advertising must be clearly distinguishable from VO’s content. VO reserves the right to label advertising with the word “Advertising” when necessary to distinguish the content. To ensure a balance between VO content and advertising, some material may be rejected or deferred based on availability of space.
Advertisements and articles must have a clear benefit to the newsletter audience. They must be related to volunteering or non-profit work in some way and cannot be for a service that competes with VO’s offerings. VO reserves the right to accept, reject, or edit material.
Advertising rates are based on electronic artwork and/or text supplied in an accessible file format. For artwork, recommended file formats are JPG, PNG, or PDF. For text, recommended file formats are Microsoft Word, Google Docs, or a .txt file.
Advertising and/or articles must be submitted by the first of the month ahead of the month of publication. For example, to appear in the November issue, content must be submitted by October 1.
Payment is required with submission of artwork and/or text to secure the spot.
All VO newsletters are sent in both official languages. Advertisers receive a 15% discount when they submit all materials in both English and French.
Deadlines
Contact [email protected] to inquire or to purchase ad space.