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Social Media Essentials for Non-Profits


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Darcy Boucher Bowda Creative Communications
February 1, 2024 9:30 am
February 1, 2024 11:30 am

Did you know that staff and volunteers affiliated Volunteer Ottawa member organizations can access all our learning opportunities for free? If you are interested in this workshop, please email us at [email protected]


Social media is a powerful digital tool with unparalleled potential. The benefit to these platforms is that they are free to use, the only barrier is knowing how to use them effectively – which is key to leveraging all that they have to offer for your non-profit. With an endless sea of options out there making it difficult to determine which platforms are the best fit for your organization. This expert-led workshop shares what you need to know to harness all that social media has to offer while maintaining a consistent and cohesive brand experience.


Learning Objectives

Learners participating in this workshop will:

  • Become familiar with various social media platforms, their audiences and use cases for your non-profit
  • Learn key terminology and practices for social media account management
  • Be acquainted with the tools you need to best leverage the platforms that are a fit for your brand
  • Be introduced to the processes you need in place to maintain your non-profit’s social media accounts

Who should attend?

  • Not-for-profit paid staff (generalist and specialist) and volunteer staff working in communications, and/or social media management.
  • Managers and leaders interested in how to more effectively leverage their organization’s social media.


How to register?

Staff and volunteers affiliated with Volunteer Ottawa member organizations can register and attend this workshop for free.

Express your interest in registering for this specific workshop by contacting [email protected]


Date and time

Thursday, February 1, 9:30 am to 11:30 am.


What to Bring

This is a live online learning opportunity delivered through the Zoom platform. To make the most out of this learning experience, please make sure to log in from a Zoom capable device and have headphones, microphone, and camera equipment available.


About your facilitator

Darcy Boucher is a Public Relations and Communications professional by day, Public Affairs Officer in the Naval Reserve by night. Passionate about people, Darcy has extensive experience across multiple spectrums in the PR industry; from the fashion world to working with tech startups. In 2013, she started Bowda PR, Communications & Consulting, a boutique PR agency that helps startup businesses and nonprofits with any aspect of communications; from social media management to content creation and press release writing.


Education member benefit

As part of Volunteer Ottawa’s efforts to support recovery in the not-for-profit sector, this workshop will be offered for free to VO members. There are limited slots, allocated on a first-come first-serve basis. Please contact our education program office ([email protected]) to register and redeem this benefit.


Cancellation Policy

Learn more about what to expect after registrations and cancellations here.

Contact Information

Social Media Essentials for Non-Profits


10 in stock

SKU: 2024-social-media-non-profits Category:


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