More than half of Canadians use social media. Does your non-profit make the most of free social media tools to recruit volunteers, attract clients, and influence decision makers?

Learning Objectives

• Learn about Facebook and Twitter’s role in an organization’s communications strategy.
• Get tips to create great content that engages followers.
• Be guided through meaningful social media measurement and stop measuring vanity metrics such as likes and follows.
• Discuss social media policy best practices.
• Learn through examples and more examples.

Who Should Attend

Anyone who is interested in making the most of social media. You should have your own accounts on both Facebook and Twitter – either for yourself personally or for your organization. This workshop assumes you already have a basic knowledge of Facebook and Twitter.

About Your Instructor

Heather Badenoch believes in the power of not-for-profits and the strength they have to effect change for people, animals and our environment. As the Chief Strategist at Village PR, she provides communications planning and implementation, public relations, social media engagement, and training to not-for-profits across Canada.

Heather works strategically and creatively with her clients to accomplish their communication goals. In 2002, Heather left private sector communications to find meaningful work that aligned with her values. Feeling an instant connection to individuals relentlessly dedicated to change, she found her calling in the not-for-profit sector and has never looked back. In her career of supporting organizations across Canada for more than fifteen years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector. In early 2018, Heather became a living liver donor for a stranger in Toronto; for a child whose identity she doesn’t know.

Cancellation Policy

There is a minimum of 5 registrants.

An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee.