Staff and volunteers of Volunteer Ottawa member organizations can access this learning opportunity at no charge. To register, please email us at: [email protected]

Engaging with journalists and the media can be essential in spreading the word about the good your organization does in the community — but if you’ve never done it before, the very idea of calling a journalist might make you lose sleep! And what about actually doing the interview? What will you say and how will you prepare for difficult questions?

Volunteer Ottawa is collaborating with Heather Badenoch of Village PR to bring you this timely and important workshop focusing on how to engage with journalists and the media.

Who should attend?

Executive directors, board chairs, communications specialists, and generalist NFP staff.

What to bring?

This workshop will be hosted live online over the Zoom platform. Learners should join this session from a Zoom-capable device and be able to participate through voice or chat. The link will be sent to all registrants in advance. If you haven’t received the link, please contact: [email protected]

Learning objectives

Learners participating in this session will:

• Acquire a baseline knowledge about effectively preparing for a media interview or media request
• Be introduced to the main elements involved in creating a media advisory document
• Become familiar with how to craft a press release

About your facilitator

This two-hour workshop will be led by Heather Badenoch, Chief Strategist at Village PR, where she provides communications planning and implementation, public relations, social media engagement, and training to not-for-profits across Canada. Heather works strategically and creatively with her clients to accomplish their communication goals. In 2002, she left private sector communications to find meaningful work that aligned with her values.

Cancellations

Learn more about what to expect after registrations and cancellations here.