Description

1. Content Creation and Posting:
a. Create a minimum 20 engaging and relevant posts per month across platforms (Instagram, Facebook, LinkedIn, Twitter)
b. Focus content on educating therapists about the benefits of joining HealerBuddy and encouraging potential clients to sign up
c. Include calls-to-action (CTAs) in posts, such as “Join HealerBuddy today” or “Sign up for accessible mental health services.”

2. Engagement and Community Building:
a. Actively engage with followers by responding to comments, questions, and
messages within 24 hours.
b. Identify and interact with potential therapists and clients through thoughtful
comments and direct messages.
c. Run at least 2 social media polls or Q&A sessions or podcasts per month to
engage the audience and gather insights.

3. Influencer Partnerships and Collaborations:
a. Research and reach out to 10-15 influencers, mental health advocates, or therapist communities for partnerships to promote HealerBuddy.
b. Collaborate with these influencers to run campaigns or share content highlighting the benefits of the platform.

4. Campaign Execution for Sign-ups:
a. Develop and execute at least 2 social media campaigns per month aimed at
driving therapist and client sign-ups.
b. Include incentives, such as free trials or promotions, to encourage sign-ups
during these campaigns.

5. Performance Tracking and Reporting:
a. Track social media growth, engagement rates, and sign-up conversions on a weekly basis.
b. Prepare a report at the end of each month with key metrics, such as new followers, engagement per post, and the number of sign-ups influenced by social media efforts.

6. Content Calendar Development:

a. Create and maintain a 30-day content calendar that aligns with HealerBuddy’s goals to increase awareness and sign-ups.
b. Ensure content is scheduled and posted consistently, adhering to best posting times for each platform.
7. Feedback Collection from Audience:
a. Run short surveys or polls to gather feedback from therapists and potential
clients about their needs and expectations from a booking platform.
b. Use feedback to adjust content strategy and messaging to better resonate with
target audiences.

Demand Generation
Develop and Execute Lead Generation Campaigns
Design and launch targeted demand-generation campaigns aimed at attracting therapists and clients to the HealerBuddy platform. This includes creating email marketing campaigns, social media posts, podcasts and webinars that highlight the platform’s benefits. Use A/B testing to optimize campaign performance and track metrics such as click-through rates (CTR), conversion rates, and new sign-ups.

Build and Manage a Referral Program
Create and implement a referral program that incentivizes existing users (both therapists and clients) to refer others to HealerBuddy. Promote the program through email marketing, social media, and in-platform notifications. Monitor its effectiveness by tracking referral sign-ups and the overall growth in user acquisition.
Requirements:
● Passion for social media, digital marketing, and mental health advocacy
● Strong experience with working on social media platforms
● Excellent communication skills and a creative mindset for content creation
● Basic graphic design skills (Canva or similar tools)
● Ability to work independently and meet deadlines
● Great if you have experience with analytics and scheduling tools (e.g., Buffer, Hootsuite)

How to Apply:
If you’re excited about growing your social media marketing skills while contributing to mental health accessibility, send your resume and your portfolio(if any) to [email protected]