Training
Communications
Below you will find our selection of Communications workshops that are offered throughout the year.
A Successful Return to Work: Strategies to Ensure the Well-Being of your Team
Returning to work will be an adventure! For some, this return to work is highly anticipated, but for others it is filled with anxiety. Wise leaders will be able to navigate the challenges and opportunities by following the time tested principles covered in this workshop. The return is coming! Let’s be ready!
Instructor: Steve Osmond
Cost: Members – $90.00, Non-Members – $145.00
Five Behaviours of a Cohesive Team
Is your team under-performing? Would you like your team to be more cohesive? Cohesive teams make better, faster decisions, tap into skills and opinions of all members, and avoid wasting time and energy on politics, confusion, and destructive conflict. And they are more fun to be on! This session will move you and your team toward higher performance and better team results.
Instructor: Steve Osmond
Cost: Members – $90.00, Non-Members – $145.00
Communications Planning for NFPs
Many not-for-profits cast their communications net at the ‘general public’ using every method possible, without measuring what’s working—ultimately losing opportunities to generate meaningful results and real change. In this 3-hour working session, you’ll be guided through the process to create an effective communications plan, from setting goals and understanding your target audiences, to crafting key messages and making informed decisions between communication methods. Together we’ll develop your plan and then determine the materials (brochures, website, social media, etc.) that actually reach your target audience and motivate them to take action.
Instructor: Heather Badenoch
Cost: Members – $90.00, Non-Members – $145.00
Working with the Media
Does just the thought of calling a journalist make you sweat? And what about actually doing the interview? What will you say and how will you prepare for difficult questions? Volunteer Ottawa is collaborating with Heather Badenoch of Village PR to bring you this timely and important workshop which will help you learn how to handle a media request and how to ace a media interview.
Instructor: Heather Badenoch
Cost: Members – $90.00, Non-Members – $145.00
Crisis Communications
A staff member accused of theft, facility-wide food poisoning, the death of a client, or a flu outbreak. Every organization is vulnerable to a reputational crisis. More so when you support vulnerable people. It’s in the news every day. When crisis occurs, people want information. There are dos and don’ts to communicating internally with staff and stakeholders and externally with media. This workshop will help you plan for public relations during a crisis and put in place the steps to follow in order to manage your message during such a difficult time.
Instructor: Heather Badenoch
Cost: Members – $90.00, Non-Members – $145.00
Social Media for NFPs
More than half of Canadians use social media. Does your non-profit make the most of free social media tools to recruit volunteers, attract clients, and influence decision makers? Volunteer Ottawa is collaborating with Heather Badenoch of Village PR to bring you this timely and important workshop which will help you learn about major social media platforms, how to create great content, and discuss social media best practices.
Instructor: Heather Badenoch
Cost: Members – $90.00, Non-Members – $145.00
Fill Your Social Media Toolbox
This three-hour workshop will look at all the options of platforms you have with social media, and the tools needed to use them effectively. We’ve taken the time to break down the tools and resources you need, and will help you use your time as effectively as possible on social media with measurement, campaign management, and analytics that matter. Bring your laptop to this interactive session. You will have a chance to compose and schedule posts, and explore the free analytic tools which come with each of these applications.
Instructor: Darcy Boucher
Cost: Members – $90.00, Non-Members – $145.00
Web Design: Introductory WordPress for Not-For-Profits
Your website is the destination for your current and potential supporters to find all the information they need to know about you. It needs to be as user-friendly and informative as possible, to keep these individuals engaged, sharing information about you on social media, and coming back to support your organization in the future. WordPress is a free content management system that allows you to build and manage your own Website or blog.
Instructor: Osamu Wakabayashi
Cost: Members – Free
These 30-minute workshops are offered every Thursday at 10:00 am, 1:00 pm and 3:00 pm.
To register, please contact the Education Officer at [email protected].
Uncover your Website’s Secrets with Google Analytics
Your website tells a powerful story about your business. Google Analytics is key to unlocking that story, but you need to ask the right questions. This beginner-level seminar shows you where your real website story lies in Google Analytics. For example your most valuable versus most popular pages and traffic sources. We’ll briefly talk about proper installation methods and then get into reports reading and setup. Bring your questions, and be ready to have some fun!
Instructor: David Bird
Cost: Members – $90.00, Non-Members – $145.00
Google Advertising for Not-For-Profit Organizations
Did you know that as a Not for Profit (NPO) you are entitled to free advertising on Google? It’s called Google Grants and it offers $10,000 per month in advertising to promote your NPO. You can use the ads to promote your organization’s benefits, raise money, recruit volunteers and much more. Google advertising can catapult you to the top of search result listings at no cost. And, it is one of the most effective types of advertising because it captures people in the moment they are searching. This workshop shows NPOs how to apply for the grant and then how to set up and manage your account.
Instructor: David Bird
Cost: Members – $90.00, Non-Members – $145.00